Apple TV+ Gets Into Licensing to Compete With Netflix, Amazon, Disney

Apple has finally realized that the origin of Apple TV + is not enough. The iPhone maker is reportedly venturing into the back-catalog business to compete with the likes of Netflix, Amazon Prime Video and Disney +. Apple TV+ and Hollywood Studios are in the discussion  to license its “old” content to Apple Studios and Apple had already purchased some movies and Television series with “huge franchises or blockbusters”. Apple picks on Tom Hanks movie – Greyhound, a World War II drama film. According to streaming aggregator Justwatch, Netflix has more than 5,000 titles in India, Prime Video is around 3,800, and Disney + Hotstar stands at 2,400 titles. Apple TV +? 23, this is it. In addition, many of its shows have received average reviews.

And while Apple TV + is the cheapest in other countries’ for streaming services as compared to India (Rs 99 per month in India), Disney + Hotstar VIP (Rs 399 per year), which is based on local origin, Provides live sports, cable TV, Hollywood film, Hollywood series, and local-language versions; And Amazon Prime Video (Rs. 999 per year), which has a strong mix of licensed TV shows and films from studios such as Sony Pictures and Warner Bros., paired with local and international originals. Apple TV + has a limited app offer with nothing for Android / Android TV, Windows 10 and gaming consoles.

Naturally, Apple TV+ shows in membership numbers. According to people familiar with Bloomberg, about 10 million had subscribed to Apple TV + by February, but only half – 5 million – are active users. This is the rhythm compared to Disney +, which launched in November and received more than 50 million subscribers, despite being in fewer regions than Apple TV +. Some of this is thanks to the ongoing coronovirus epidemic at home.

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